"No rain -- just 109 degrees of searing heat. First potential buyer appeared while I was still taping information to the window. Two more potential buyers appeared while the first one was checking out the engine. After a test drive a price was agreed pending a successful smog check. Elapsed time from when I left home until I was back at home with a check in hand was about 3 hours. Sierra Auto Fair is a superbly organized sales venue! "
--Patricia M.
Every Weekend Rain or Shine at Sierra College in Rocklin
Display Fee PricingSign In |
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Display fee proceeds benefit scholarships, programs and equipment through the Sierra College Foundation.
  • No more frustration with late appointments, no-shows, tire-kickers, looky-loos, or useless calls. Buyers see it here first!
  • No more internet ad issues like flakes, scammers, telemarketers, spammers, lowballers, creeps, or data collectors.
  • Safety of a public place instead of dangerously inviting strangers to your home or vulnerably meeting them around town.
  • Top market value. No throwing away cash via trade-in, lease return, or wholesale buyers masked by flashy "feel-good" marketing.
  • Simply the most effective and efficient resource available to sell your vehicle in the Sacramento area since 1997.
NO CONSIGNMENTS • NO COMMISSIONS

What You Get


Thousands of Buyers, Unprecedented Results

Thousands of members of the general public come from all over the greater Sacramento region to the Auto Fair ready to buy, every weekend rain or shine since 1997. Our incredible sale rates prove that there is no comparison to the momentum generated by our unique process, which allows buyers to narrow their scope with a huge selection all in one location, and then interact with vehicles they are serious about on the spot and in a fun atmosphere with no pressure. The result is unmatched rates of sale, whether under $1,000 or over $100,000.

We Work, You Play!

Owners do not stay with vehicles, so you can go enjoy your weekend! Buyers come here by the thousands to avoid the pressure of the vehicle owner or a salesperson hanging over them. Instead, vehicles stay locked until we accompany interested parties for vehicle security purposes only, and we stay with the vehicle the entire time while they inspect it inside and out if you choose to leave your keys (99.9% of customers do). This process screens out parties who turn out not to be interested and "tire-kickers" in a public place rather than at your home and on your time. This way the only calls you should get are from truly interested buyers who wish to arrange a test drive or make a deal at a time convenient for both of you during, or after, the weekend.

24 Hour Security Provided

Lot attendants are on duty during our open hours. When we are closed, no one is allowed on the premises and dedicated professional security guards continuously patrol the Auto Fair lot. We also use video and electronic surveillance and the Sierra College Police patrol the Campus as well.

Easy Come. Easy Go. Easy Sale.

• When you register here on our website, check-in takes under 3 minutes, and check-out is even faster.

• Vehicles can be left on display all weekend from 4pm Friday to 6pm Sunday. Arrange test-drives at YOUR convenience.

• You (the vehicle owner) may remove the vehicle and/or bring it back anytime during our generous event hours.

• We provide all supplies, DMV forms, window signs, tape, etc. Just show up and drop off.

• Free Blue Book Price lookups for buyers to help them move forward for most Autos upon request.

Goodbye Stranger Danger

• Used vehicles need to be seen in person to determine further interest, yet it is not safe to invite strangers to your home, and meeting them around town can be just as scary. Our process allows buyers to inspect your vehicle inside and out at our location during our generous event hours.

• Remember your mother telling you not to take candy from or go on test drives with strangers? OK so that might be a stretch, but no matter how tough you are you don't want to jeopardize your personal safety to sell a vehicle, yet you don't want to let a stranger loose with your vehicle either. After all, even if you hold supposed collateral against it being stolen, what will you do if it comes back with something wrong and no proof of what happened on the test-drive because you weren't there? We solve this dilemma by recording the ID of the test-driver you are leaving with, for your personal safety and vehicle security upon request. A third party recording who you left with helps ensure no funny business is pulled on the test drive that puts your personal safety at risk, which allows you to avoid letting a stranger leave with it unattended.

Tiny Investment, Giant Return

It is widely known that if you have a commodity to sell, you will generate the highest selling price by drawing as many potential buyers as possible to your offering. But in the case of used vehicles especially, the quality of that exposure is as important as the quantity, because unlike some other goods, used vehicles need to be seen in person to determine further interest. Cast too wide a low-quality net, and the only extra exposure you'll get is junk leads that waste your time and provide false hope. The Auto Fair process is so effective because buyers can not only see the vehicles in person, but can actually interact with them on the spot, while we supervise the showing to protect your vehicle. This both creates momentum toward a purchase and at the same time acts as a filter, as buyers only need to contact you if they are actually serious and ready to proceed with a purchase. Combining the Auto Fair's high quantity of exposure, the highest quality exposure possible, and the urgency generated by the weekend format, has proven to produce the most valuable net result possible, which is that vehicles tend to fetch their optimal market value when sold through the Auto Fair. And since an optimized selling price for a vehicle can be measured through hundreds or thousands of dollars more in your pocket, the tiny display fee is actually a very profitable investment that no other method can offer.

Filter the Nonsense

Even if you also want to use other methods of advertising, directing buyers to see it at the Auto Fair first and then call you if they are actually interested is the best way to avoid safety concerns and screen all the hassles like useless calls about details they could have seen in person,lookers who mostly turn out to not be interested, missed showing appointments, etc. Note that we recommend you do NOT post contact information on classified websites, because they are all farmed to add your phone number to telemarketing databases, and regardless of whether your email address is visible or masked in the ad, any system that passes emails through to your Inbox will cause unwanted and often malicious emails to be delivered. These emails are engineered to look like real buyers, but as soon as you click in them or reply by phone, text message, or email, you are added to spam marketing lists. Instead, simply place an ad with no phone number and no email pass-through, then direct buyers in the ad to call the phone number posted on the window sign at the Auto Fair. This way only serious buyers who have actually seen and inspected your vehicle in person have access to call you.

A great service, and a great deal!

You may be thinking all this will set you back a few thousand bucks or a percentage of your proceeds. Nope, not even close. We provide all of this for just one shockingly low flat rate display fee as shown to the right, with NO commission, NO consignment fee, and NO other fees when it sells. We have kept the cost to display your vehicle so low that it's a no brainer alternative to the traditional hassles and risks of selling on your own, or taking the hit of selling to a dealership at some low-dough trade-in value. And dont be fooled by the new breed of "feel-good" tech-scheisters online, as they're just dealers paying trade-in value with a flashy marketing front! Compare us to these other options including services that are less effective yet charge thousands of dollars or 5-10% in commission, and you'll see why your friends and neighbors have been raving about us since 1997.

And as a bonus...

Display fee proceeds fund scholarships, equipment and programs through the Sierra College Foundation!

What It Costs


NEW UNLIMITED WEEKENDS DISPLAY FEE PRICING PLAN: Due to extremely strong sales driving a need for more vehicles being brought in weekly, as a limited time promotion we are guaranteeing a sale with unlimited free returning weekends for 1 year, AND offering a discounted display rate! So for the first time ever in our 24 year history you can "show it 'til it sells" with unlimited visits for one flat rate. Please note we are also rewarding pre-registration so that you can use the touchless check-in by scanning your barcode at the kiosk where your window signs will print out. To get this deal, you must register all the way through including payment until this website gives you confirmation for the weekend. So grab a great deal and get it out here THIS WEEKEND while the market is hot.

Autos: $99 Special WEB PRE-REGISTRATION Offer THIS Weekend: $89 with UNLIMITED WEEKENDS "Show Until It Sells" Free Guarantee!

Includes cars, sport-utility vehicles, crossovers, vans, and trucks.

Special Offer THIS Weekend! Over the past 23 years we have become known as "THE Place" to buy or sell a For Sale By Owner car, truck, van, etc. and we need more inventory to keep up with to keep up with all that accumulated demand...So for this weekend we're giving $10 off our Auto display fees when you pre-register using this website! Plus we are so confident we are offering an Unlimited Free Guarantee! Here's the deal:

  • $99$89 with UNLIMITED WEEKENDS "Show It 'Til It Sells" display fee. Most vehicles sell in 1-2 weekends.
  • Not sold first weekend? we"ll give you UNLIMITED weekends for 1 year to get it sold--FREE!*

*Weekends DO NOT have to be consecutive. As long as you register for THIS WEEKEND, bring it unlimited weekends until it sells for up to 1 year. Your vehicle must be pre-registered via this website for EACH weekend you wish to display it, and the system will automatically apply free returning weekends for up to 1 year.

RV's: $129 Special WEB PRE-REGISTRATION Offer THIS Weekend: $119 with UNLIMITED WEEKENDS "Show Until It Sells" Free Guarantee!

Includes travel trailers, motorhomes, large tent trailers, 5th wheel trailers, cab-over campers, camper-style van conversions, horse trailer w/living quarters, delivery trucks, & large commercial trucks.

  • Small tent or micro-trailers that are BOTH under $10k AND under 18' closed use "Other" category below.
  • Truck/trailer combos: Sounds convenient for you, but buyers do not usually buy this way. Truck is charged as Auto & parked with Autos where buyers will look for it. (Wait until after the RV sells if no other tow vehicle). For exceptions, use Contact Us ahead to ensure space.

Special Offer THIS Weekend! Over the past 23 years we have become known as "THE Place" to buy or sell a For Sale By Owner RV and we need more inventory to keep up with all that accumulated demand. The market is currently experiencing very high buyer demand for RV's and we need a continuous supply for sale, so for this weekend we're giving $10 off our RV display fees when you pre-register using this website! Plus we are so confident we are offering an Unlimited Free Guarantee! Here's the deal:

  • $129$119 UNLIMITED WEEKENDS "Show It 'Til It Sells" display fee. Most RVs sell in 1-2 weekends.
  • Not sold first weekend? we"ll give you UNLIMITED weekends for 1 year to get it sold--FREE!*

*Weekends DO NOT have to be consecutive. As long as you register for THIS WEEKEND, bring it unlimited weekends until it sells for up to 1 year. Your RV must be pre-registered via this website for EACH weekend you wish to display it, and the system will automatically apply free returning weekends for up to 1 year. Applies to same RV only.

Boats/PWC: $79 Special WEB PRE-REGISTRATION Offer THIS Weekend: $59 with UNLIMITED WEEKENDS "Show Until It Sells" Free Guarantee!

Includes boats and 1 or more personal watercraft on trailer. (Note: Select "Package On Trailer" as "Make" for 2+ PWC's sold with trailer)

Special Offer THIS Weekend! Over the past 23 years we have become known as "THE Place" to buy or sell a For Sale By Owner boat and we need more inventory to keep up with all that accumulated buyer demand...So for this weekend we're giving $20 off our Boat display fees when you pre-register using this website! Plus we are so confident we are offering an Unlimited Free Guarantee! Here's the deal:

  • $79$59 UNLIMITED WEEKENDS "Show It 'Til It Sells" display fee. Most watercraft sell in 1-2 weekends.
  • Not sold the first weekend? we"ll give you UNLIMITED weekends for up to 1 year to get it sold--FREE!*

*Weekends DO NOT have to be consecutive. As long as you register for THIS WEEKEND, bring it unlimited weekends until it sells for up to 1 year. Boats must be pre-registered via this website for EACH weekend you wish to display it, and the system will automatically apply free returning weekends for up to 1 year. Applies to same Boat only.

Cycles/ATVs: $59 Special WEB PRE-REGISTRATION Offer THIS Weekend: $39 with UNLIMITED WEEKENDS "Show Until It Sells" Free Guarantee!

Includes a single motorcycle, trike, ATV, scooter, or go cart NOT on a trailer. See "Other" category below for these items on a trailer, or for multiple "Cycle" items being sold as a package.

Special Offer THIS Weekend! Over the past 23 years we have become known as "THE Place" to buy or sell a For Sale By Owner Cycle and we need more inventory to keep up with all that accumulated buyer demand...So for this weekend we're giving $20 off our Cycle display fees when you pre-register using this website! Plus we are so confident we are offering an Unlimited Free Guarantee! Here's the deal:

  • $59$39 UNLIMITED WEEKENDS "Show It 'Til It Sells" display fee. Most Cycles/ATVs sell in 1-2 weekends.
  • Not sold the first weekend? we"ll give you UNLIMITED weekends for 1 year to get it sold--FREE!*

*Weekends DO NOT have to be consecutive. As long as you register for THIS WEEKEND, bring it unlimited weekends until it sells for up to 1 year. Cycles/ATVs must be pre-registered via this website for EACH weekend you wish to display, and the system will automatically apply free returning weekends for up to 1 year. Applies to same cycle/ATV only.

Other Items: $69 Special WEB PRE-REGISTRATION Offer THIS Weekend: $49 with UNLIMITED WEEKENDS "Show Until It Sells" Free Guarantee!

Includes utility trailer, golf cart or similar size electric car, horse trailer w/out living quarters, tow dolly, tractor, other non-RV trailer, 1-4 cycles/ATVs on trailer PRICED AS A PACKAGE, small tent or micro trailer under $10k AND 18', or just about anything you want to throw on a trailer for sale-- Just remember, it must remain on a trailer, sellers may not remain on the premises, and we reserve the right to refuse any "Other" item; this is not a flea market-- no junk please!

Special Offer THIS Weekend! For this weekend we're giving $20 off our "Other" category vehicle display fees when you pre-register using this website! Plus we are so confident we are offering an Unlimited Free Guarantee!! Here's the deal:

  • $69$49 with UNLIMITED WEEKENDS "Show It 'Til It Sells" display fee. Most vehicles sell in 1-2 weekends.
  • Not sold the first weekend? we"ll give you UNLIMITED weekends for 1 year to get it sold--FREE!*

*Weekends DO NOT have to be consecutive. As long as you register for THIS WEEKEND, bring it unlimited weekends until it sells for up to 1 year. "Other" items must be pre-registered via this website for EACH weekend you wish to display it, and the system will automatically apply free returning weekends for up to 1 year. Applies to same vehicle/item only.

Display fee proceeds benefit scholarships, programs, and equipment through the Sierra College Foundation.
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Sierra College Rocklin Campus, Lot H, 5000 Rocklin Rd, Rocklin, CA 95677
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